NBC's Plan to Get You to Turn on the "Lights"

So how badly does NBC want you to like “Friday Night Lights”? Pretty badly…

First, NBC Universal is releasing the first season DVD (out today) at the ridiculously low suggested retail price of $29.98, which means you can buy it at most major retailers for $20! That kind of price for a full season of a new show is absolutely unheard of…

But wait, there’s more!

NBC Universal is actually offering a money back guarantee “if you aren’t completely hooked.” You can get details at http://www.fnlguarantee.com/...

This is a brilliant idea designed to bring the show more viewers come fall. If this doesn't work, I'm not sure anything will...