"The X Factor" Gets Its Car Sponsor

“The X Factor” has locked down its official automotive sponsor, and it’s…Chevrolet.

Look for in-show advertising as well as ads on the show’s website and through social media.

“The X Factor” had already announced Pepsi as its official soft drink sponsor.

Don’t you just love the competitors to “Idol” sponsors stepping up to the plate?

Photo Credit: Ray Mickshaw/FOX